I have watched the rebirth of Apple over the past 20 years from a second-rate computer and software developer into a stylistic, design-driven company that provides quality products. As testimony to the quality of Apple’s iPhones I have a three year iPhone 4S which is still working fine and looks great. Not many companies these days produce products which are of such quality.
A driving force behind the changes at Apple, other than Steve Jobs, has been Jony Ive. His designs and ideas are the driving force behind Apple’s stylistic products and software interfaces.
Jony Ive rarely gives interviews. Last month, Jony Ive teamed up with designer Marc Newson to create a list of items for a charity auction through Sotherby’s Fine Art Auctions for Bono’s charity (Red). To promote the auction, Jony and Marc talked with Charlie Rose for 40 minutes.
The interview is below (streamed through Hulu). They talk about how they see design, what inspires them and the auction items – two of which they created for the auction. I found their perspectives on why they design to be very inspiring, and thoroughly engaging. I encourage you to watch it.
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