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Marketing 101 for yoga teachers

Yoga business marketing - Yoga Reach

In a recent newsletter from Yoga Reach, Brook McCarthy (@YogaReach) provided links to several excellent blog posts for yoga teachers who want to better market themselves or who want to run a better studio.

We picked up on a few excellent tips to improve our business and encourage you to check them out.

1. How yoga studios can attract fantastic yoga teachers.

2. How yoga teachers can better appeal to studio owners.

3. It’s not you, it’s your business model – where you’re doing everything “right” but still not making enough money.

4. Make business easy – there are just three major components of any business, and when you’ve got these sorted…


Liveyogalife.com has a wide range of MP3 yoga classes available:


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Bondi Yoga Festival 17 November 2013

Bondi Yoga Festival - Bondi Beach Sydney

The Bondi Yoga Festival is back again on 17th November 2013 at Bondi Beach, Sydney.

The Bondi Yoga Festival explores the different styles and traditions of Yoga from several of the world’s most inspiring teachers including Liveyogalife.com’s Simon Borg-Olivier and Mark O’Brien. Yoga is for everyone, and the festival will have a great selection of classes at the festival suitable for all levels of experience from beginners to advanced.

Experience a variety of Local and International music artists at the festival. We will feature a range of inspiring, positive bands and a range of exciting groovy music from ecstatic Kirtan-Chants to Alternative-Rock and Groovy Roots & Reggae. Its all fun and dance at the Bondi Yoga Festival.

We will invite local Vegetarian, Vegan and Raw cafe’s in Sydney to provide a variety of delicious food the festival. We aim to provide deliciously-healthy choices for our attendees. The Bondi Yoga Festival will also feature an exciting range of Wellness & Lifestyle activities like Massage, Aromatherapy, Funky Art, Fashion, Clothing and Music within our Vendor Village.

Click here to find out more about the Bondi Yoga Festival.


Liveyogalife.com has a wide range of MP3 yoga classes available:

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Evolve Yoga & Music Festival in Byron Bay

Evolve Yoga and Music Festival in Byron Bay 5 October 2013

The Evolve Yoga and Music Festival is back again on 5th October 2013 in Byron Bay.

It is a yoga spectacular with 8 session rooms hosting over 60 workshops and classes with some of the most experienced national and international teachers, plus an outdoor concert, marketplace and delicious yogi treats!

Click here to find out more about the Evolve Yoga and Music Festival in Byron Bay.


Liveyogalife.com has a wide range of MP3 yoga classes available:

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Why yoga teachers are natural at marketing

Yoga business marketing - Yoga ReachLet’s get the old “authentic yogis don’t market themselves” juggernaut out of the way first up, shall we? If you’re a yoga teacher trying to make a living in this big world of money, you’re nothing like the ganja-smoking, dread-head, blissed out yogis of yesteryear. Your personal yoga practice may be traditional and your devotion to the tradition may be unconditional, but when you step onto the mat to make a living, you’re a professional. Professionals need marketing.

Whatever your personal motivation for becoming a working yoga teacher, I daresay your desire to share yoga with the world was top of the list. To share and teach, you need to communicate. And that’s what marketing is all about.

Marketing is about clear communication

Marketing suffers under a terrible reputation. Particularly in yoga, many view it as sleazy, dishonest and in-your-face. Please don’t let the actions of marketers who lack imagination and morals colour your perception.

At its foundation, marketing is simply about clear and compelling communication. Marketing seeks to communicate the value at the heart of a product/service as effectively as possible.

Teaching is also about communication. In just 60 or 90 minutes, you need to communicate the essence of yoga – not only the asanas. You are trying to get at the heart of a long and complex tradition and explain it as simply and powerfully as possible. Normally, you do this by making the asanas and teachings relevant to your students.

Communication is what people hear

When you tell your class to “place your left hand to the outside of your right foot” and not everybody does it, you don’t stop to berate yourself for terrible instruction, you just try again: “Bring your left hand onto the mat, on the little toe side of your right foot”.

Communication is not about what you say; it’s about what people hear. Your students will hear your instructions differently, so you’ll need to adjust, with new phrases, by demonstrating, and by physical adjustments. And, despite your best efforts, they won’t all be listening all of the time, so you need to repeat yourself.

It’s the same with marketing – this is a constant process of refining your message for your audience so that they can understand it. Some people will prefer to hear from you face-to-face, others read every email you send, yet others are addicted to Facebook. You need to talk to people in a way they understand – which may mean dropping the new age talk. And you’ll need to repeat yourself.

Serving only those who are ready

As yoga teachers, we don’t roll out our mats on the side of the road and bully people into joining us. Although we may believe that yoga is for everyone and anyone may experience its benefits, we also know that we cannot bamboozle people into trying something if they’re not keen.

It’s the same with marketing. We are all on different paths, going different places. We need to create marketing only for those ideal clients who stand to gain the most from our business. We need to first define who our ideal clients are and then narrow our focus so we’re talking just to them.

People are busy, and distracted. They are constantly filtering out messages that aren’t relevant to them. When your marketing is broad and general, it becomes invisible. Effective marketing is highly targeted, personal and direct. Just like yoga teaching.

Focus on why
When you’re instructing a class, you’re unlikely to go into significant detail about the muscles, tendons, bones, hormones, lymph system and digestive system. You may, instead, focus on the broader, underlying theme of the class or name the top two benefits of an asana.

It’s the same with marketing – save the who, what, when and where, and jump straight into the why. Focus on the benefits and the underlying motivation for your business offerings. The fine detail comes later.

A little a day, every day

Yoga teachers have natural discipline to do their yoga. We know that a little a day every day is far better than splurging on two hours of yoga, followed by … nothing. We know that health is not a quick-fix pill but a long-term, proactive commitment.

Welcome to marketing. A little a day, every day is far better than nothing, followed by furious activity and desperate discounting. Building a tribe of people around your yoga business happens slowly, over time. You gain people’s trust by being consistent. So you need to do whatever marketing you do – whether blogging, email newsletters, social media, advertising, networking or event sponsorships and partnerships – a little a day, every day.

Most importantly, keep on keeping on. The world needs more yoga teachers who can thrive in business and bring yoga to more people.

By Brook McCarthy

Brook McCarthy is a yoga teacher, writer and director of Yoga Reach online marketing consultancy. Yoga Reach specialises in face-to-face and online courses, training and business coaching especially for yoga teachers and wellbeing professionals. Learn more on authentic, effective marketing by downloading the Authentic Marketing Manifesto – http://yogareach.com.au/marketing/.

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Yoga’s many health benefits

We all know from our own experiences the many benefits of practising yoga regularly. So it can as no surprise when I read this article on the health benefits of practising yoga in the Art of Healing magazine providing evidence to support this.

For a great many people the benefits of yoga are obvious in light of its long history of over 5000 years. However in the Western world a higher level of proof is required in the form of randomised, controlled clinical trials before it is fully accepted within the conventional medical system. This is often referred to as the “scientism of medicine”. It largely dismisses anecdotal experience (learning from the experience of others) which is what the majority of the world uses to work out if something has value or is worth doing.

The article outlines a range of areas where yoga has found through trials to be highly effective in treating modern ailments such as:

  • Chronic low back pain
  • Type 2 Diabetes
  • Asthma
  • Elevated Cortisol (Stress)
  • Fibromyalgia
  • High Blood Pressure
  • Obsessive-Compulsive Disorder
  • Computer Eye Strain

Click here to read more on the health benefits of yoga.

Whether you are wanting relief for an ailment or just want to improve your health and well-being, yoga is an excellent form of exercise.


Liveyogalife.com is an online yoga studio offering MP3 yoga and meditation classes for a wide range of styles, interests and levels.


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Kundalini Yoga Spring Clean Workshop with Patty Kikos

Kundalini Yoga Teacher - Patty Kikos

Join Patty Kikos for a Kundalini yoga workshop that will help you shift your perspective, boost your nervous system and renew your spirit for spring on Friday 20 September from 6.00pm – 8.00pm at Jivamukti Yoga Sydney, Newtown NSW.

Together, you will experience a beautiful sequence that will cleanse & rejuvenate the liver meridian and help you release the heavy emotions you no longer wish to carry. The practice is done at your own pace and with your eyes closed which makes it open to all levels and personality types.

Past workshops have sold out so bookings are essential in securing your place and avoiding disappointment. Visit Patty’s website for more information and to book.

Kundalini Yoga Spring Clean Workshop with Patty Kikos


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